Facebook Timeline for Pages

Facebook is Changing and YOU Need to Know What to do to Make the Switch – Time Is Running Out and Facebook Will Migrate all Business Pages to the New Timelines Layout as of March 30th

You have a small window of time to get ahead of the pack and unveil your new Timelines page.

Check out these Recent Changes to Facebook Pages

    • NO DEFAULT LANDING PAGE / WELCOME TAB!!
    • NO MORE PHOTO STRIP
    • A new MASSIVE cover image spanning more then 800 pixels
    • Ability to PIN posts up to a week
    • New Navigation so fans can go back and view your page at any point in the past
    • Milestones to define your page’s great moments
    • Ability to Star engaging posts to span across your entire page
    • Hide or delete posts that are out of date or embarrassing
    • Daily snapshots of your pages insights
    • Newly designed and organized admin panel
    • Private messaging from fans
    • AND, Friend Activity Feed to add social proof to your page

Whether you like it or not, Facebook is changing. Some people aren’t big fans of the new Timelines layout. Love ‘em or hate ‘em, they’re here to stay. But with the proper know-how from our Timelines for Pages guide, you’ll be able to turn your business pages into an attractive and engaging place for all your fans and new users. You’ll actually be one of the few who are prepared.

Facebook is always evolving – it’s also continually growing with 850 million active users. As a business or marketer, you know you need to be up-to-date and be one of the first to make these changes or you’ll be left behind.

Eliminating the possiblilty to have a default landing tab has been a big blow to most people marketing on Facebook. It was THEE most important feature according to the experts. Not only have they been eliminated, but the new replacement cover image (among may other changes) are NOT allowed to be promotional. Meaning no “Click Like” or “Opt-in Below”.

Default landing pages were an excellent way to convert users into fans. Now, however, pages will have to rely on more visually captivating images – short, sharp ‘About’ blurbs – and engaging content. This, in addition to choosing to pay for Facebook Ads to drive traffic to their new 800+ pixel custom pages.

By Downloading My Free Timelines for Pages Guide You’ll be Able to Adapt Swiftly To These Changes

My Guide Covers…

    • How to Effectively Use the New Cover Image to Better Your Brand
    • Making Full Use of the About Section to Grab Users Attention
    • Apps: Which Ones to Show and How to Change Thumbnails
    • Pinning Posts for Maximum Exposure
    • Anchoring Posts that Matter
    • Milestones – their Significance and How to Use Them
    • Tips on Starring Posts to Strengthen Viewership
    • New timeline activity allows fans to search deep back into your page’s past
    • Snapshot of your pages Insights – lets you know what’s working and what’s not.
    • New Admin Panel Features and How to Get Things Done Faster
    • A In-Depth Look at the NEW Activity Log
    • A Friend Feed displaying what fans & friends are saying about your business.
    • And SO MUCH MORE….

Signup below and you can get ALL this information for FREE! I’ll send you an exclusive in-depth guide on using Facebook’s new features and making the switch to the new Timelines layout seamless.

If, after looking through the guide, you’re not comfortable doing it yourself or having someone in your company take care of all the new changes that you’ll need to implement, don’t worry, I can take care of the hard work for you. Simply enter your name and email address in the form below to get your free Timelines guide.

After you’ve had some time to go over the guide, I’ll have someone follow-up with you. If you want to do everything in-house, no problem. If you want me to take care of just one small aspect of your Facebook page – like say re-designing your new cover image, no problem. And if you want me to completely take over your entire Facebook marketing campaign, I can do that too.

No pressure – whatever you decide, you can keep the Timelines for Pages guide as my gift to you.

Just fill in your  email address below to get your hands on a copy.

Who Will Benefit From the Info in Our Timelines for Pages Guide?

Current Page Owners -If you own a Facebook Page and you’re unprepared for the new switch to Facebook Timelines OR, you want your NEW Facebook Page to have the maximum effectiveness it deserves to start getting noticed and getting new fans on Facebook. Business Owners -If you own a business and your presence on the Internet is either non-existant or out-of-date. Facebook’s change to the NEW timelines layout has leveled the playing field and now’s your chance to get started at the same spot as everyone else. New Page Owners -If you have been dying to get online for a while now and think this is the perfect time to start your Facebook page (you’re right! With the new Timelines, everyone is starting from ground zero). We’ll help set it up and give you the knowledge you need to continue on to Facebook stardom or we can take care of it all for you.

Timelines For Pages

So, According to Facebook’s S-1 filing, there were more than 37 million pages with 10 or more Likes as of Dec. 31, 2011. With the new Timelines design and buzz around the world, that number is sure to grow. The new design has caught a lot of attention and companies that resisted Facebook realize that’s no longer an option! Lucky for you, this whole new roll-out of Facebook’s Timelines has created a very interesting situation. Everyone, and I do mean everyone, is starting out on the same even playing field– ground zero. No one knows any more than you will once you’ve read this guide. Facebook’s platform as a marketing tool is still so brand new that even professional marketing teams have to test, try, analyze, tweak and repeat. Now is your chance to start at the same starting line as the other 37 million+ page owners and capture your users attention, get their Like, and turn fans into happy, loyal customers.

“Quit Scrolling Through The Internet Looking For Answers When They’re All Right Here…And at One Ridiculously Low Price -FREE!”

Think about it. Your Facebook page has the potential to bring in tons of happy, loyal customers. They come and buy from you because they know you – They Liked you on Facebook. They see your presence among that of their freinds everyday. You give them value, they give you their attention.

Face it… Marketing isn’t easy. But Marketing on Facebook is easy. It’s the same kind of marketing you do everyday. You market yourself everytime you interact with someone. And that’s what marketing is on Facebook. You create relationships, share your stories with one another, and always offer a helping hand.

The information in this exclusive guide details how your business can benefit from your relationships.

You could find heaps of information on Facebook out there, but due to the new Timelines change it is likely that many are out-date. And some of this out-of-date information can be as pricey as $197 or more.

Do yourself a favor and just get it all at no charge right here.

To Your Facebook Success!
Ken Ivey signature

P.S. Stop wasting time, grab your free Timelines for Pages guide and start implementing the changes today! 

The post Facebook Timeline for Pages appeared first on Ken Ivey.

Jingle All the Way: Serendipity Happens

jingleallthewayWay back before Arnold was Governor of California, he starred in a Christmas caper called “Jingle All the Way.” As workaholic Howard Langston, Arnie races all over town on Christmas Eve, in search of the blockbuster toy “Turbo Man,” which he promised his wife he’d pick up months before. Since it’s the only present on their son’s Christmas list, the need is dire.

In his quest to find the perfect toy, Howard fends off advances from a psycho mailman, a vengeful cop, and his neighbor who’s bent on moving in on Howard’s wife, usurping his role as husband and father.

After hours of careening from store to store, Howard finds himself in the town’s annual holiday parade, dressed up as – you guessed it! – Turbo Man. All ends well when his wife and son realize his heart is in the right place. Don’t you just love happy endings?

You may think there’s no lesson here for a business owner, but there are plenty. We could talk about work-life balance, or the importance of keeping your commitments, but the main one to highlight is the role that serendipity plays in business.

Many successful business owners will tell you that the second they became crystal clear on their objectives, things just seemed to fall into place for them. Sure, they faced some obstacles along the way, but somehow the person they needed to meet or the book they needed to read or the lesson they needed to learn fell into their path.

Preparation is a great thing, and it’s necessary for day-to-day success. It’s what gets us through the tough, repetitive and sometimes boring stuff. But often the big leaps forward in our business occur because of some force stronger than us that’s at work in the universe.

Consider this quote from renowned poet Ralph Waldo Emerson: “Once you make a decision, the universe conspires to make it happen.” Even if you aren’t the “woo-woo” type, it can pay to be open to seemingly miraculous coincidences and occurrences.

Some people consider these types of coincidences to be signs that you’re moving on the right path. But whether you believe in the “great divine” or not, smart business owners will take advantage of any opportunities, regardless of source. And the more clear you are on your end goal, the more you’ll be able to recognize these opportunities.

The post Jingle All the Way: Serendipity Happens appeared first on Ken Ivey.

How the Grinch Stole Christmas: ?There’s Someone for Everyone

Dr.-Seuss-How-The-Grinch-Stole-ChristmasIf you haven’t seen the original animated Grinch movie from 1966, you’ve likely seen the Jim Carrey version from 2000. But if you missed that one, too, here’s the recap: Green Grinch hates Christmas and hates the Whos, the sweet and lovable inhabitants of Whoville, who adore the holiday – but who have lost sight of the true meaning. So Grinch, accompanied by his long-suffering canine companion, Max, steals all their presents and decorations so he can exact his revenge.

The twist: Aided by pure-of-heart and diminutive Cindy Lou Who, the Whos celebrate the Christmas spirit, even without the wrappings, and the Grinch’s frozen heart melts. And in the Carrey version, he also finds true love with the sexiest Who of all, played by Christine Baranski.

It’s the updated version that brings us our lesson for today, and the lesson is this: There’s really someone for everyone. If a grumpy, stinky, pants-less Grinch can capture the heart of the nubile Martha May Whovier, then out there, somewhere, there’s a customer base for you.

Go online and you can find plenty of proof of this belief. There are people selling gun-shaped soap, frozen yogurt for dogs, and Bertie Bott’s Every-Flavor Beans. If they can make it, you can, too. Take these tips from the Grinch:

  • Be absolutely clear on who you are. Don’t waffle. If you’re strange, revel in your strangeness. The more clearly you reveal yourself, the more easily you’ll appeal to your “tribe,” as Seth Godin calls it.
  • Don’t apologize for who you are. If you’re a gun-toting survivalist, so be it. If you are a tattooed, be-ringed 60-something, go with it. Your customers don’t want someone who is embarrassed; they want to be led by someone who’s confident and embraces their different-ness.
  • Come down from the mountain. It’s not until the Grinch leaves his hermit-like cave at the top of Mt. Crumpet and emerges into the “real world” that he finds acceptance and love. You need to be where the people are.
  • File down your rough edges. “Authenticity” can be an excuse for bad behavior. There’s a difference between being transparent and honest, and being downright unpleasant and rude. Even at the end of the movie, the Grinch softens a bit – without losing his Grinch-ness.

The post How the Grinch Stole Christmas: ?There’s Someone for Everyone appeared first on Ken Ivey.

Attention Small Business Owners: Print Ads Don’t Work (Like They Used To)

It used to be that drumming up business for your European bakery, carpet cleaning service  or auto repair shop was simple:  You called the local newspaper and placed a display ad.  Newspaper advertising wasn’t cheap, but if you had a compelling offer or a coupon discount, readers were often intrigued enough to give you a call or pay a visit.

Fast forward to today.  Newspaper advertising still isn’t cheap, in fact it costs more than ever before, even though readership has dropped dramatically in many markets.  So who makes money from newspaper ads?  Newspapers, that’s who!  If ads were ever a good value, they aren’t any more.

coupon mailerPerhaps you’ve heard of coupon mailers.  They’re those envelopes full of nothing but coupons, so surely those must work, right?  Who doesn’t love a discount?  Well, sort of.  In the 4 to 6 weeks a coupon mailer like Valpak or Money Mailer runs a campaign, you may see a bump in foot traffic.  But if the customers are trained to expect coupons and won’t return without one, you could find yourself sacrificing margin to preserve cash flow.  That’s like treading water.  It only works for a short time and then?

This is where the beauty of online marketing comes in.

An online marketing campaign harnesses many tools and opportunities to get the word out there, to bring customers in and to keep bringing them in.  Unlike coupons that expire, your online marketing efforts roll on and on.  Today’s search engines focus on geographical proximity, a fancy-sounding term.  It just means that if a customer searches for a bakery, the first results will be the closest ones.  But this is only effective if those bakeries have built an online presence. It might be easier than you think; happy customers are often willing to write reviews online to share their experiences.  Most people want to help others find the best service providers.  With online marketing, you can be on the short list all over town.

There are so many ways to build your local brand online I can’t cover them all here.  Suffice it to say it would be wise to consult with an online marketing specialist.  We can help you navigate the process and truly bring your business into the 21st century.

Why you need Facebook Ads

If you are planning to start a business, you need to know that although the internet may potentially generate sales for you, it doesn’t mean that you will be able to achieve success immediately. As with any business, you still need to work on marketing. If you want to become successful, you need to market it on the web.

Especially with a new business, you may build it – but they may not come. That’s how it works – online and offline. Read the rest of this entry »

How To Take Advantage of Real Time Search

“Real-time searches”?   A real-time search engine will help you see what people are talking about “right now” on sites like Twitter. If you want to make sure your site pops on these searches, you’ve got to “get in the now,” so to speak. Doing so is going to make your website a lot more popular and get you a lot more traffic — which in turn makes you more visible and will bring in more customers, too.

Keywords count Read the rest of this entry »

The Business of Social Media

Who says social media is just social? More and more businesses and corporations are using social networking sites like Facebook, LinkedIn, and others as a viable means of promoting their interests. Read the rest of this entry »

Have a Business? Don’t Do This to Your Email Signature!

If you send out email, you may be aware of the power of your email signature. A lot of business owners, (even if it’s just a side-job) use their email signature (a feature in most email applications) to show their contact information, which can save them the effort of having to type it manually into every single email. Read the rest of this entry »

Newschannel 5 Discovers PodCamp Nashville

It figures.  The ONE time I miss a PodCamp – local TV stations decide it’s worth covering!  🙁

Although the news coverage missed the main point (The HUGE MARKETING MUSCLE of repurposed Web Content in the form of a Podcast), at least they’re paying attention now.  Which means you should be.

Of course, if you’re one of our Web Promotion clients, you already know that we love to use video and repurpose it into podcasts and textual content for marketing purposes.

If  you’re not yet a client – you’re falling behind.  Give us a call and we’ll get you back on track.

Murfreesboro Web Design – Owned by the Web Czar

Murfreesboro Web Design

Yes, that’s right!

After about 18 months of “kinda” working on OUR seo instead of yours – We’ve been tweaking my site and doing a little remodeling, (an ongoing venture) and can now boast the #1 Ranking in Google for Murfreesboro Web Design!  (for now anyway)

Happy New Year to me!

If you’d like to rank better for profitable keywords for YOUR business, just drop us a note or call 615-278-6324.

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Client Love

"As a small business owner, I knew how critical visibility on the web was, but didn't know where to start. Ken Ivey at MidTN Technology worked with me to upgrade my website... and taught me many ways I could get my business noticed on the internet - that I didn't know existed. I fully recommend MidTN Technology for not only the expertise, but also for the personal service and professionalism."

Kathy Fix, President, Staging Dreams, Murfreesboro, TN