Domain Names: Rethinking your online marketing.

When you think of effective marketing, I’m betting the United States Postal Service doesn’t come to mind. For most, the USPS is just one of those things you take for granted. And with today’s many shipping options – and providers, they are making sure you think of them first.

USPS – online marketingSomeone at the top gets it. They have begun promoting new websites, targeting key marketing messages, the latest of which is www.rethinkyourshipping.com. This is a wise move on many levels, and they’ll gain a certain amount of web traffic from the SEO value of the domain name – but I think that more importantly, they put a little distance between them and the image of “snail mail”. The website touts many advantages, including online savings which will be very attractive to online merchants and eBay shippers.

Acquiring an additional keyword or themed domain name can only add value to your online marketing. Let’s face it. Everyone knows who the USPS is, and what they do. They didn’t really need another domain name for branding / name recognition. Likewise, if you don’t have an established relationship with your clients, or if you’re trying to add new clients – you may wish to add a few domains that establish the benefits of working with your firm, or one that incorporates popular search terms.

Once you’ve selected a domain, you’ll want to populate it with a mini-site that relates to your message, and link to your main website, adding value in the “eyes” of the search engines. You can also use the mini-site to collect visitor information, or sign them up for a newsletter or free report.

Ken Ivey is a veteran technology addict, consultant, author, and President of MidTN Technology, a marketing and web design firm. For more information about effective domain names or online marketing, call 615-278-9324 or visit www.midtntechnology.com

Murfreesboro, Web Design, Internet Marketing, and Social Media

Hello World. 🙂

Okay, if you’re a techno programmer geek, you get it. If not, Hello World is usually the first piece of software code you write as a beginner. I thought it fit, as this is my first blog post. Well, here anyway. The title of this post might seem a little cryptic, so please let me explain. I’m really accomplishing two things:

  • I’m letting you know what MidTN Technology is all about.
  • I’m totally exploiting the fact that search engines will pick up the keywords and this will help boost my ranking.

Does that make me bad? I don’t think so. As long as YOU benefit from visiting this site, all will be right with the world so let’s get started.

I’ve been fascinated by computers and the internet since the mid 1980’s, when personal computers were making their debut. Can you remember when the top of the line PC was a 286 Turbo, priced around $3500? That was just before Al Gore invented the internet. J At that time, the internet was not much more than an electronic bulletin board, with message turnaround time of about 24 – 48 hours, and a graphical interface like Prodigy was making waves.

At the time, I worked for Laser Computer, Inc., a computer manufacturer and subsidiary of Vtech (you probably recognize the name on your cordless phone, or kids Vflash. Since then, computers and programming have been my passion.

If you’d like to learn more about me and what I’m doing in Murfreesboro, visit the about page. But come back here for the good stuff.

We’ll be talking a lot about Web Design and Social Media, as that’s what we’re all about, but just so you know where we’re going, let’s clarify a few things. Some people call it Web 2.0, some call it social networking , and some call it New Media. But what is it? It’s communication. It’s marketing. It’s experiencing the internet in a more personal way. It’s developing a relationship with your website viewer. It’s a transfer of power from them to you, and more.

We’ll be discussing these issues and more, all in the hopes of helping you boost sales, increase customer retention, and incorporate this exciting new media into your business marketing in a way that is easy, effective, and profitable. Oh, and we hope you’ll let us help you with that. 😉

Murfreesboro Web Designer comments on USATODAY post.

Here’s a snippet on Web Video, and my thoughts.

Marketing gold could be found in Web video – USATODAY.com
By David Lieberman, USA TODAY
NEW YORK — You don’t need a pan and a stream in California to join the next gold rush. A video camera, computer and high-speed Internet connection will do.

The article’s first few sentences are where the real gold is. Beyond this, the article abruptly shifts to network advertising on video.

In my opinion, the ads on web video (interruption marketing) are what kills it’s effectiveness. Video is used most effectively when it builds relationship with the audience.

I don’t think the networks will ever get it.

Website Keywords – Are You Flushing Your Marketing Dollars?

We run across this all too often.  Someone decides to get ‘serious’ about marketing their website, desiring to give up their #629 ranking in Google for greener pastures – especially since the sleazeball in their SPAM email promises to get them to the top of the Search Engines.  Unfortunately, they don’t say which search engine, or for what keyword phrase.

Typically, the victim ends up on the first page of GOOBER with a keyphrase so irrelevant that it doesn’t get 10 searches WORLDWIDE in a month.

Web Design in Murfreesboro

As I watch the ranks of the Murfreesboro Web Design startups grow, part of me wonders – where is this coming from? Is every Tom, Dick, and Harry fresh out of high school going to hang a “Web Design” shingle on their door? 🙂

Ah, yes. I’ve slipped into the “Scarcity” mentality for a moment. The reality is, (now in Abundance Mode) that these new firms will only help Web Design in Murfreesboro. That’s because:

1. Competition keeps everyone on their toes.
2. More firms mean more help! Most firms are strong in most aspects of design, but not in others. For instance, we cater to small to medium sized businesses in Murfreesboro and Middle Tennessee. Occasionally, we’ll have a client who requires extensive database integration – something we know we can do; but we know others who do it better. Or top-notch Flash programming. Our client will definitely benefit from some collaboration in these fields, and while we’d love to be able to claim to be experts in every aspect of web design, the reality is – no one is.
3. We’re growing by leaps and bounds – and our local economy is still strong, despite what you hear from the networks.

What a great place to live and do business! I’ve met many of the web design firm owners here in town, and most are very gracious and open to joint ventures on large or specialized projects. I love talking to business owner and entrepreneurs – and working with them to establish their online marketing goals – then putting together and executing a plan that meets their needs – all within today’s tight marketing budgets.

Here’s what Kathy Fix, Entrepreneur and Accredited Home Staging Professional says about us:

I’m a new small business owner, and although I had a web site set up for me by an acquaintance, it was very mediocre and limited. I met Ken Ivey through the Rutherford County Chamber of Commerce .

After discussing what I was looking for and needing, Ken explained not only how what I had could be improved, but suggested many other ways I could get my business noticed on the internet – that I didn’t even know existed.

He totally upgraded my site … met with me in person multiple times … He always promptly returned any phone calls or e-mails from me.

His prices were also in line with my limited budget and I got more than got my monies worth …

I fully recommend MidTN Technology for not only the expertise, but also the personal service and professionalism. … and am happy to have been lucky enough to find some one to help me who really cares about my business needs.

Kathy Fix, Owner
Staging Dreams
Murfreesboro, TN

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Client Love

"As a small business owner, I knew how critical visibility on the web was, but didn't know where to start. Ken Ivey at MidTN Technology worked with me to upgrade my website... and taught me many ways I could get my business noticed on the internet - that I didn't know existed. I fully recommend MidTN Technology for not only the expertise, but also for the personal service and professionalism."

Kathy Fix, President, Staging Dreams, Murfreesboro, TN