Archive for the ‘Internet Marketing’ Category

Google Analytics Summit – Marketers Want More Data

Google Analytics

As a marketer (and we all are) more information is better.  Google’s event will have folks from all over the country getting together to plan how to get more – and better – information from our shopping habits.

As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join us in the Bay Area for our annual summit this week. We are constantly working to improve our products based on feedback from our most dedicated users and this event lets us hear directly from our community. We wanted to share an overview of some of the tools and features we’ll discuss at the 2014 summit so that even if you aren’t able to attend, you can about hear what’s next. Enhanced Ecommerce  – Google Analytics Ecommerce data traditionally focused on details about the purchase – transaction details, product details, and others. But, marketers today want to understand the entire customer journey.

Credits: Google Analytics Summit 2014: What’s Next And On The Horizon For Analytics

Do you watch your analytics?  Do you think Google collects too much information already, or should they track more?

Share your thoughts in the comments below!
 

Google Authorship Purposely Limited

You know those cool author pictures you sometimes see in Google’s search results?  They may be slowly going away, in a move Google’s Matt Cutts says will increase the quality of search results.  Authorship – Googles way to attribute something you write online to your profile, has been found to increase the likelihood of getting clicks in search results pages, and that’s why you’ll often see multiple pictures on the first page for a popular search term – everybody wants the click.

authorship rich snippet

At this time, the SEO geeks haven’t determined exactly why people are getting cut, but it’s suspected that quality and authority of the website plays an important role.   We’ll keep our eye on this.  In the meantime, learn more at:

http://www.virante.org/blog/2013/12/19/authorshippocalypse-google-authorship-penguin-finally-appeared/

Attention Small Business Owners: Print Ads Don’t Work (Like They Used To)

It used to be that drumming up business for your European bakery, carpet cleaning service  or auto repair shop was simple:  You called the local newspaper and placed a display ad.  Newspaper advertising wasn’t cheap, but if you had a compelling offer or a coupon discount, readers were often intrigued enough to give you a call or pay a visit.

Fast forward to today.  Newspaper advertising still isn’t cheap, in fact it costs more than ever before, even though readership has dropped dramatically in many markets.  So who makes money from newspaper ads?  Newspapers, that’s who!  If ads were ever a good value, they aren’t any more.

coupon mailerPerhaps you’ve heard of coupon mailers.  They’re those envelopes full of nothing but coupons, so surely those must work, right?  Who doesn’t love a discount?  Well, sort of.  In the 4 to 6 weeks a coupon mailer like Valpak or Money Mailer runs a campaign, you may see a bump in foot traffic.  But if the customers are trained to expect coupons and won’t return without one, you could find yourself sacrificing margin to preserve cash flow.  That’s like treading water.  It only works for a short time and then?

This is where the beauty of online marketing comes in.

An online marketing campaign harnesses many tools and opportunities to get the word out there, to bring customers in and to keep bringing them in.  Unlike coupons that expire, your online marketing efforts roll on and on.  Today’s search engines focus on geographical proximity, a fancy-sounding term.  It just means that if a customer searches for a bakery, the first results will be the closest ones.  But this is only effective if those bakeries have built an online presence. It might be easier than you think; happy customers are often willing to write reviews online to share their experiences.  Most people want to help others find the best service providers.  With online marketing, you can be on the short list all over town.

There are so many ways to build your local brand online I can’t cover them all here.  Suffice it to say it would be wise to consult with an online marketing specialist.  We can help you navigate the process and truly bring your business into the 21st century.

Why you need Facebook Ads

If you are planning to start a business, you need to know that although the internet may potentially generate sales for you, it doesn’t mean that you will be able to achieve success immediately. As with any business, you still need to work on marketing. If you want to become successful, you need to market it on the web.

Especially with a new business, you may build it – but they may not come. That’s how it works – online and offline. Read the rest of this entry »

How To Take Advantage of Real Time Search

“Real-time searches”?   A real-time search engine will help you see what people are talking about “right now” on sites like Twitter. If you want to make sure your site pops on these searches, you’ve got to “get in the now,” so to speak. Doing so is going to make your website a lot more popular and get you a lot more traffic — which in turn makes you more visible and will bring in more customers, too.

Keywords count Read the rest of this entry »

Newschannel 5 Discovers PodCamp Nashville

It figures.  The ONE time I miss a PodCamp – local TV stations decide it’s worth covering!  🙁

Although the news coverage missed the main point (The HUGE MARKETING MUSCLE of repurposed Web Content in the form of a Podcast), at least they’re paying attention now.  Which means you should be.

Of course, if you’re one of our Web Promotion clients, you already know that we love to use video and repurpose it into podcasts and textual content for marketing purposes.

If  you’re not yet a client – you’re falling behind.  Give us a call and we’ll get you back on track.

Murfreesboro Web Design – Owned by the Web Czar

Murfreesboro Web Design

Yes, that’s right!

After about 18 months of “kinda” working on OUR seo instead of yours – We’ve been tweaking my site and doing a little remodeling, (an ongoing venture) and can now boast the #1 Ranking in Google for Murfreesboro Web Design!  (for now anyway)

Happy New Year to me!

If you’d like to rank better for profitable keywords for YOUR business, just drop us a note or call 615-278-6324.

Domain Names: Rethinking your online marketing.

When you think of effective marketing, I’m betting the United States Postal Service doesn’t come to mind. For most, the USPS is just one of those things you take for granted. And with today’s many shipping options – and providers, they are making sure you think of them first.

USPS – online marketingSomeone at the top gets it. They have begun promoting new websites, targeting key marketing messages, the latest of which is www.rethinkyourshipping.com. This is a wise move on many levels, and they’ll gain a certain amount of web traffic from the SEO value of the domain name – but I think that more importantly, they put a little distance between them and the image of “snail mail”. The website touts many advantages, including online savings which will be very attractive to online merchants and eBay shippers.

Acquiring an additional keyword or themed domain name can only add value to your online marketing. Let’s face it. Everyone knows who the USPS is, and what they do. They didn’t really need another domain name for branding / name recognition. Likewise, if you don’t have an established relationship with your clients, or if you’re trying to add new clients – you may wish to add a few domains that establish the benefits of working with your firm, or one that incorporates popular search terms.

Once you’ve selected a domain, you’ll want to populate it with a mini-site that relates to your message, and link to your main website, adding value in the “eyes” of the search engines. You can also use the mini-site to collect visitor information, or sign them up for a newsletter or free report.

Ken Ivey is a veteran technology addict, consultant, author, and President of MidTN Technology, a marketing and web design firm. For more information about effective domain names or online marketing, call 615-278-9324 or visit www.midtntechnology.com

Murfreesboro, Web Design, Internet Marketing, and Social Media

Hello World. 🙂

Okay, if you’re a techno programmer geek, you get it. If not, Hello World is usually the first piece of software code you write as a beginner. I thought it fit, as this is my first blog post. Well, here anyway. The title of this post might seem a little cryptic, so please let me explain. I’m really accomplishing two things:

  • I’m letting you know what MidTN Technology is all about.
  • I’m totally exploiting the fact that search engines will pick up the keywords and this will help boost my ranking.

Does that make me bad? I don’t think so. As long as YOU benefit from visiting this site, all will be right with the world so let’s get started.

I’ve been fascinated by computers and the internet since the mid 1980’s, when personal computers were making their debut. Can you remember when the top of the line PC was a 286 Turbo, priced around $3500? That was just before Al Gore invented the internet. J At that time, the internet was not much more than an electronic bulletin board, with message turnaround time of about 24 – 48 hours, and a graphical interface like Prodigy was making waves.

At the time, I worked for Laser Computer, Inc., a computer manufacturer and subsidiary of Vtech (you probably recognize the name on your cordless phone, or kids Vflash. Since then, computers and programming have been my passion.

If you’d like to learn more about me and what I’m doing in Murfreesboro, visit the about page. But come back here for the good stuff.

We’ll be talking a lot about Web Design and Social Media, as that’s what we’re all about, but just so you know where we’re going, let’s clarify a few things. Some people call it Web 2.0, some call it social networking , and some call it New Media. But what is it? It’s communication. It’s marketing. It’s experiencing the internet in a more personal way. It’s developing a relationship with your website viewer. It’s a transfer of power from them to you, and more.

We’ll be discussing these issues and more, all in the hopes of helping you boost sales, increase customer retention, and incorporate this exciting new media into your business marketing in a way that is easy, effective, and profitable. Oh, and we hope you’ll let us help you with that. 😉

Website Keywords – Are You Flushing Your Marketing Dollars?

We run across this all too often.  Someone decides to get ‘serious’ about marketing their website, desiring to give up their #629 ranking in Google for greener pastures – especially since the sleazeball in their SPAM email promises to get them to the top of the Search Engines.  Unfortunately, they don’t say which search engine, or for what keyword phrase.

Typically, the victim ends up on the first page of GOOBER with a keyphrase so irrelevant that it doesn’t get 10 searches WORLDWIDE in a month.

Client Love

"As a small business owner, I knew how critical visibility on the web was, but didn't know where to start. Ken Ivey at MidTN Technology worked with me to upgrade my website... and taught me many ways I could get my business noticed on the internet - that I didn't know existed. I fully recommend MidTN Technology for not only the expertise, but also for the personal service and professionalism."

Kathy Fix, President, Staging Dreams, Murfreesboro, TN