Archive for the ‘Internet Marketing’ Category

Google abandons “Instant” search feature

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Google AdWords Mailer – $150 Coupon

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Google Analytics Summit – Marketers Want More Data

Google Analytics

As a marketer (and we all are) more information is better.  Google’s event will have folks from all over the country getting together to plan how to get more – and better – information from our shopping habits.

As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join us in the Bay Area for our annual summit this week. We are constantly working to improve our products based on feedback from our most dedicated users and this event lets us hear directly from our community. We wanted to share an overview of some of the tools and features we’ll discuss at the 2014 summit so that even if you aren’t able to attend, you can about hear what’s next. Enhanced Ecommerce  – Google Analytics Ecommerce data traditionally focused on details about the purchase – transaction details, product details, and others. But, marketers today want to understand the entire customer journey.

Credits: Google Analytics Summit 2014: What’s Next And On The Horizon For Analytics

Do you watch your analytics?  Do you think Google collects too much information already, or should they track more?

Share your thoughts in the comments below!
 

Google Authorship Purposely Limited

You know those cool author pictures you sometimes see in Google’s search results?  They may be slowly going away, in a move Google’s Matt Cutts says will increase the quality of search results.  Authorship – Googles way to attribute something you write online to your profile, has been found to increase the likelihood of getting clicks in search results pages, and that’s why you’ll often see multiple pictures on the first page for a popular search term – everybody wants the click.

authorship rich snippet

At this time, the SEO geeks haven’t determined exactly why people are getting cut, but it’s suspected that quality and authority of the website plays an important role.   We’ll keep our eye on this.  In the meantime, learn more at:

http://www.virante.org/blog/2013/12/19/authorshippocalypse-google-authorship-penguin-finally-appeared/

Google’s Hummingbird Update

Affected by the recent “Hummingbird” update?  I’ve collected some great material on Google’s latest algorithm change.  Clients of mine will be largely unaffected, but I’m keeping my eye on the big “G” as they shift focus from link popularity to social signals, conversational search and great on-page SEO.

Originally from : http://searchengineland.com/google-hummingbird-172816

Why is it called Hummingbird?

Google told us the name come from being “precise and fast.”

When did Hummingbird start? Today?

Google started using Hummingbird about a month ago, it said. Google only announced the change today.

What does it mean that Hummingbird is now being used?

Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.

When’s the last time Google replaced its algorithm this way?

Google struggled to recall when any type of major change like this last happened. In 2010, the “Caffeine Update” was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.

What about all these Penguin, Panda and other “updates” — haven’t those been changes to the algorithm?

PandaPenguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda

The new engine is using old parts?

Yes. And no. Some of the parts are perfectly good, so there was no reason to toss them out. Other parts are constantly being replaced. In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.

What type of “new” search activity does Hummingbird help?

Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.

Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

Attention Small Business Owners: Print Ads Don’t Work (Like They Used To)

It used to be that drumming up business for your European bakery, carpet cleaning service  or auto repair shop was simple:  You called the local newspaper and placed a display ad.  Newspaper advertising wasn’t cheap, but if you had a compelling offer or a coupon discount, readers were often intrigued enough to give you a call or pay a visit.

Fast forward to today.  Newspaper advertising still isn’t cheap, in fact it costs more than ever before, even though readership has dropped dramatically in many markets.  So who makes money from newspaper ads?  Newspapers, that’s who!  If ads were ever a good value, they aren’t any more.

coupon mailerPerhaps you’ve heard of coupon mailers.  They’re those envelopes full of nothing but coupons, so surely those must work, right?  Who doesn’t love a discount?  Well, sort of.  In the 4 to 6 weeks a coupon mailer like Valpak or Money Mailer runs a campaign, you may see a bump in foot traffic.  But if the customers are trained to expect coupons and won’t return without one, you could find yourself sacrificing margin to preserve cash flow.  That’s like treading water.  It only works for a short time and then?

This is where the beauty of online marketing comes in.

An online marketing campaign harnesses many tools and opportunities to get the word out there, to bring customers in and to keep bringing them in.  Unlike coupons that expire, your online marketing efforts roll on and on.  Today’s search engines focus on geographical proximity, a fancy-sounding term.  It just means that if a customer searches for a bakery, the first results will be the closest ones.  But this is only effective if those bakeries have built an online presence. It might be easier than you think; happy customers are often willing to write reviews online to share their experiences.  Most people want to help others find the best service providers.  With online marketing, you can be on the short list all over town.

There are so many ways to build your local brand online I can’t cover them all here.  Suffice it to say it would be wise to consult with an online marketing specialist.  We can help you navigate the process and truly bring your business into the 21st century.

Why you need Facebook Ads

If you are planning to start a business, you need to know that although the internet may potentially generate sales for you, it doesn’t mean that you will be able to achieve success immediately. As with any business, you still need to work on marketing. If you want to become successful, you need to market it on the web.

Especially with a new business, you may build it – but they may not come. That’s how it works – online and offline. Read the rest of this entry »

How To Take Advantage of Real Time Search

“Real-time searches”?   A real-time search engine will help you see what people are talking about “right now” on sites like Twitter. If you want to make sure your site pops on these searches, you’ve got to “get in the now,” so to speak. Doing so is going to make your website a lot more popular and get you a lot more traffic — which in turn makes you more visible and will bring in more customers, too.

Keywords count Read the rest of this entry »

Newschannel 5 Discovers PodCamp Nashville

It figures.  The ONE time I miss a PodCamp – local TV stations decide it’s worth covering!  🙁

Although the news coverage missed the main point (The HUGE MARKETING MUSCLE of repurposed Web Content in the form of a Podcast), at least they’re paying attention now.  Which means you should be.

Of course, if you’re one of our Web Promotion clients, you already know that we love to use video and repurpose it into podcasts and textual content for marketing purposes.

If  you’re not yet a client – you’re falling behind.  Give us a call and we’ll get you back on track.

Murfreesboro Web Design – Owned by the Web Czar

Murfreesboro Web Design

Yes, that’s right!

After about 18 months of “kinda” working on OUR seo instead of yours – We’ve been tweaking my site and doing a little remodeling, (an ongoing venture) and can now boast the #1 Ranking in Google for Murfreesboro Web Design!  (for now anyway)

Happy New Year to me!

If you’d like to rank better for profitable keywords for YOUR business, just drop us a note or call 615-278-6324.

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Client Love

"As a small business owner, I knew how critical visibility on the web was, but didn't know where to start. Ken Ivey at MidTN Technology worked with me to upgrade my website... and taught me many ways I could get my business noticed on the internet - that I didn't know existed. I fully recommend MidTN Technology for not only the expertise, but also for the personal service and professionalism."

Kathy Fix, President, Staging Dreams, Murfreesboro, TN