Keywords count

Just as with other types of search engine savvy, the keywords you use so that you are seen by real-time search engines have a big impact, too. Use relevant keywords in your titles and in your updates. For example, you could be writing content for your “Widget X” website and the latest and greatest product updates, so you can update what you’re doing on social networks like Twitter, too.

This real-time inclusion helps your subscribers and customers feel “in the know,” which is going to bring them closer to you and make them more likely to check you out and stay on top of things — and thus keeping them loyal to you, which also means more cash in your pocket.

What keywords should you use?

Just as with any search engine search, your Tweets or status updates should include those relevant keywords. That way, someone searching for content on those keywords is going to come up with your updates or your Tweets — which in turn will lead them to your site. Remember, if you want people to find your updates, you need to use the proper keywords so that they can keep finding and following you just because they’ve put those keywords into the real-time search engine.

What do you like about your favorite “Tweeter”?

If you follow someone on Facebook or Twitter, and just maybe they happen to be a little bit “famous” (even if they are simply an expert in their field and not a celebrity), what do you like about following them? You like the intimacy of being able to see up close what that person is doing, right? And just maybe, that makes you feel a little special, right?

You can use that to your advantage with your own followers. Even though yes, of course, the ultimate goal is to get people to go to your website and give you more business, it helps if your customers (and prospective customers) feel like they know you, too. So it’s okay to cultivate followers simply because you want them to follow you and not necessarily because they’ll become customers — although of course, they almost certainly will. And again, the best way to help these people find you is to use the proper keywords.

A learning curve?  Sure

As with “the good old days,” when we were learning about keyword optimization for regular search engines, so, too, is there going to be a learning curve when it comes to real-time searches. The thing is, though, if you get ahead of the curve, you’re also going to be the one to reap the benefits. So get in on real-time searches now by using the proper keywords in your updates. It’ll bring you a lot more visibility, a lot more traffic, and a lot more customers.

About the Author:

Ken Ivey, aka “the Web Czar” – wants to help you leverage technology to reach your goals.  Need to know what YOUR keywords REALLY are? Contact Ken for a free initial consultation to see how the web can work for you.

Yes, that’s right!

After about 18 months of “kinda” working on OUR seo instead of yours – We’ve been tweaking my site and doing a little remodeling, (an ongoing venture) and can now boast the #1 Ranking in Google for Murfreesboro Web Design!  (for now anyway)

Happy New Year to me!

If you’d like to rank better for profitable keywords for YOUR business, just drop us a note or call 615-278-6324.

Typically, the victim ends up on the first page of GOOBER with a keyphrase so irrelevant that it doesn’t get 10 searches WORLDWIDE in a month.