Archive for the ‘Marketing’ Category

Find Resources

If you’re in search of a great graphic designer, you may want to skip Elance and go directly to Twitter, do not pass go. Finding recommended vendors and freelancers for your business may be as easy as asking the hundreds of folks in your social media network who they recommend. Here’s a breakdown of ways to find trusted contractors, by social media outlet:

  1. Google Plus Local. With the recent merging of Google Plus and Google Maps you can now find nearly any type of service imaginable, along with critical contact information and most importantly – online reviews.  Depending on your settings, you’ll find “personalized results” which will give more “weight” to reviews from friends in your “circles”.
  2. LinkedIn. One of the most powerful elements of LinkedIn is the “recommendations” feature. You can write, read, and request recommendations from others in your network. It may take a little legwork, but you can use this feature to find a great copywriter, and read what others have to say about him or her. Think of it as a Yelp for people.
  3. Twitter. While you’re missing out on the depth of information available on LinkedIn, you can get instantaneous responses. For instance, tweet “Looking for a great online bookkeeper” and you should get a bunch of responses within minutes. Give more credence to those that come from inside your network, though, as often a request for referrals will generate automated responses from a spammer. It looks like it comes from one of your friends, but it may actually be just an ad.
  4. Facebook. You can post requests for referrals, just like on Twitter, and you can also search for people with those keywords in their profiles. Beware, though; just because someone is listed as “Penelope Bookkeeper” doesn’t mean they’re an expert. You could also post your request in groups that are associated with the topic (post a request for a logo designer on a graphic artists’ Facebook group wall, for example).
  5. YouTube. It might seem a little strange to put out a call for resources via video, but why not? Especially if you have a significant following, you could get a tremendous response. Added benefit: If the project you have in mind has a visual aspect, you can demonstrate it right on the video (think office organization, website overhaul, kitchenette remodel).

Even if fourteen people recommend the same graphic designer, make sure to do your due diligence. Get a written quote and scope of work, ask for a list of projects completed, and confirm that that person will be doing your project personally, not outsourcing to another. With these tips in mind, you should be able to find great outsourcing resources at the click of a mouse.

The post Find Resources appeared first on Ken Ivey.

See What People Are Talking About

Large corporations spend millions of dollars, prowling the streets, seeing what the trends in fashion, music, and culture are. They rely on feedback from companies like Gallup, the Nielsen Ratings, and American Consumer Opinion to see what’s hot and what’s not. In a small business, you don’t have the same level of resources. But that’s okay – you can get your own “feet on the street” feedback, quickly and easily, using your social media networks. Here are some of the tools you can use to see what’s hot, right now:

Twitter Trends. Go to http://search.twitter.com/ and right below the search box, you’ll see a list of trending topics (as of this writing, the trending topics include #ImSickOf, #YammouniFollow, Windows Live Messenger, Happy Election Day, and TVA ). If there’s a topic you want to track, you can click on the name and subscribe to the RSS feed to keep constantly updated on a trending topic. 

Hashtags. If you want to follow a particular topic (“internet marketing,” “titans,” etc.) via Twitter, you can simply follow the hashtag (#) associated with that subject. You can also subscribe to the RSS feed to be notified whenever new tweets on that topic are posted.

Facebook and LinkedIn Groups. It’s a little more difficult to see what’s trending on Facebook or LinkedIn, but you can see what groups are growing and what topics are hot. Do a search on either site for results, and join groups that look interesting and pertinent to your business. You can receive messages directly to your email inbox or opt to log in to your account to read. Either way is a great tactic for keeping tabs on what people in your niche are talking about.

Yahoo! and Google Groups. Go to groups.yahoo.com or groups.google.com to view thousands upon thousands of groups for interests as varied as recycling, Santa Clara University alums, and Justin Bieber fans. Join the ones appropriate for your interests, browse topics, and see suggestions at http://custom.yahoo.com/bestofyahoogroups/.

YouTube “Most Viewed.” Head over to http://www.youtube.com/videos?feature=mh to see the most viewed videos of the day. You can even see top results by category (Education, Howto & Style, Nonprofits & Activism, News & Politics, Comedy, People & Blogs, etc.) The results may surprise you!

Stumbleupon, Technorati, Alltop. Check out any of these blog aggregators to see what others find interesting, read-worthy, or titillating. You can see hot topics, trending news, and just plain weird stuff.

As you can see, no need to hire a beat reporter to tell you what’s happening in your target market. You can easily track it all from your computer – no reporter’s notebook required.

The post See What People Are Talking About appeared first on Ken Ivey.

Get Fast Feedback

Everything online happens at the speed of light. Decisions that used to take weeks or months to make are now a matter of mere minutes or seconds. There is no time for a group consensus or “sleeping on it.” But with your social media network, you can still get input from a number of people, quickly. There are literally millions of people on-hand, ready and able to give you feedback in the moment.

For instance, want to know if the font on your homepage is too small? Send a tweet with the page link and ask what the general public thinks. Wondering which header graphic better conveys your business? Post them both on your Facebook page and ask for input.

The benefits of turning to your social media network:

  • You’ll get an interesting cross-section of respondents: Friends from high school, curious passers-by, coworkers.
  • It’s fast. Depending on the size of your network, you could have responses within minutes.
  • It’s free. You don’t have to pay a penny for the input.
  • It’s informal. No need to prepare a five-paragraph overview, ten-slide Powerpoint presentation, or other background information. Just ask and wait for input.
  • It’s objective. The people you’re asking have little or no vested interest in the outcome.

Of course, this method is better for some queries than others. There are drawbacks:

  • You have no control over the responses or who they come from. You could get input from people who aren’t part of your target audience, or who offer goofy suggestions.
  • By soliciting opinions, you can make people feel like they have ownership in the process. If you don’t take their advice, they can feel slighted.
  • You make some of the inner workings of your business public.

As a result, soliciting fast feedback via social media networks is best for the following situations:

  • When the decision is relatively minor. You don’t want to ask the general public what you should do about selling your business, or responding to a law suit, or customer service issues.
  • When the results will be public anyway. If the decision is behind-the-scenes, keep it there. Our examples above – font size, header graphics – are public anyway. Don’t post private information, or anything that might breach confidence.
  • When you need a variety of opinions from different people. If you need feedback from a certain segment, you’re better off emailing them directly rather than putting out a public call for feedback.

Your social media networks can serve as your own personal focus groups. Asking their opinion can also make them feel closer to your business, and part of the process – both good things!

The post Get Fast Feedback appeared first on Ken Ivey.

Get Answers to Your Burning Questions

It used to be that all the answers to your questions could be found in online article directories. Then, when they became overrun with junk and advertisements, Wikipedia became the guru of choice. But even Wikipedia won’t give you the answer to every question you have. Sometimes the information is too arcane, or sometimes you don’t want the facts; you want an opinion. So what better place to turn to than social media?

Social media is great for the following types of questions:

  1. Opinions. Heading to San Antonio and want to know where to find authentic Tex-Mex? Wikipedia won’t help you and Google is full of sponsored ads. So instead of doing a fruitless search, post a query on your Facebook page, and within hours your friends will have chimed in with a variety of suggestions, depending on your appetite, allergies, and budget.
  2. When you want an opinion or suggestion, ask your social media network. They tend to enjoy giving help and assistance, and the resulting information may be more appropriate to your circumstance than a review written by a nameless, faceless entity.
  3. New technology questions. Your brand-new video camera won’t boot up after the last charge. You could spend an hour or two on the manufacturer’s website, searching the FAQ pages for an answer. You could Google the problem, but all the answers you get are for the previous model. So you send out a plea for help from the “Twitter-verse”, and within minutes you have a handful of suggestions, as well as a site to go to for expert help.
  4. Search engines may not help much with tech questions because there either aren’t enough answers out there to make it to the first page of the search results, or there are too many conflicting answers – and you’re not sure who to trust.  Sometimes, the resulting pages are all scams, junk sites, or sponsored posts for services that will fix your camera for a small fee. That’s why you can often save time by asking your network first.
  5. References and Referrals. Looking for a great handyman in Nashville can be like looking for a needle in a haystack. You can go through the Yellow Pages or check online, but are any of these guys any good? To know for sure you need a personal reference or referral, and that’s where your social media network can really help out. Post a Facebook query or tweet it out there, and you’ll get answers that will steer you in the right direction.

We often think of social media as a way to just hang out with our friends and colleagues, but it is actually one of the greatest examples of the wisdom of crowds. Take advantage of it, and save time, too.

The post Get Answers to Your Burning Questions appeared first on Ken Ivey.

Is Social Media a Time Suck?

When many people think “social media,” the automatic response is “waste of time.” Facebook is the place you go to play Farmville while your boss isn’t looking. YouTube is where you head when you have five minutes to spare and you need a good laugh so you watch the “Jackass” video a few more times. Twitter is where you end up when you want to commiserate about the Titans latest trade decisions, or to catch up on Real Housewives of New Jersey gossip.

Is it possible that these sinkholes of productivity could actually save you time? Yes, and in this article series I’m going to show you ten ways to leverage social media to make your life better, complete your tasks more quickly, and have more time for the things that matter (like a Plants vs. Zombies marathon – just kidding!).

Read on for ways to use social media for good, not just for gossip.

#1: Connect with Customers

These days, business is all about the relationships. We buy a car from the guy our neighbor’s brother recommended. We hire the contractor our mother’s accountant used. We go see the movies that everyone on Twitter talks about. So finding ways to take business relationships beyond transactional is a sure-fire way to cement yourself in the minds of your customers.

Social media – blogs, Twitter, Facebook, LinkedIn, YouTube, and the like – are all ways to connect with people. And if you can use these tools to establish and enhance your relationships with your audience, you’ve got a leg up on your competition. Here are a few examples:

  • The yarn store owner who tweets her new customer to ask how the new sweater is coming along…
  • The car salesman who leaves a link for $10 off an oil change on a customer’s Facebook wall…
  • The homeschool curriculum vendor who records a short video showing how to set up a classroom in the home in a back bedroom…
  • The golf instructor who holds a Skype party during the Masters…

The possibilities are as vast as the world of Internet business. You will notice some similarities between the ideas above:

  1. They’re relevant. They are directly applicable to the niche or industry you’re in (the golf instructor, for instance, isn’t sending out oil change coupons; the yarn store owner isn’t hosting a Masters chat).
  2. They’re personal. Each interaction connects with the audience in a manner beyond a simple “buy my stuff” way.
  3. They’re useful. Each interaction provides value to the recipient. In some cases, it’s a dollar savings (the coupon); in others, it’s informational (the video and the sweater inquiry). And even the Skype party is useful in terms of entertainment. The recipient is better off for having taken part in the interaction.
  4. They’re free. They don’t cost anything on the part of the person reaching out.
  5. They’re relatively low on the time-investment scale. A tweet or Facebook post takes seconds; the video, a bit longer, but actually saves time in the long run as the vendor is answering a question she receives over and over again. The Skype party takes place during an event the golf instructor was going to watch anyway.

In short, social media provides ways to reach your customers on an intimate level, quickly and inexpensively. People want to be treated as individuals, not as numbers. And social media provides a way to do that without spending your life on the phone.

The post Is Social Media a Time Suck? appeared first on Ken Ivey.

New Google Plus Local – What Local Businesses Should Know

Google Plus Local

It is now pretty obvious that a Google Places listing is critical to a strong web presence.  What you may not know is that Google completely changed the face of Google Places.  As a matter of fact, it is no longer Google Places.  It is now Google Plus Local – a drastic overhaul of the previous Google Places platform.  It’s only natural for businesses to stress over sudden changes that force a very swift response (and an even faster learning curve).  But the good news is that Google Plus Local has the power to completely revolutionize the way you interact with customers via Google Places.  You might be surprised to find that the more you learn about Google Plus Local, the more excited you are to use it, and this is your perfect starting point for learning more.  Here is what local businesses should know about the new Google Plus Local:

Social Networking – the Plus in Google Plus Local

Google Plus Local is a major upgrade from the previous yellow-pages concept of Google Places.  In order to claim your Google Plus Local page, you must first create a Google Plus account.  This means you are automatically linked in to the entire Google Plus social network – a vast community of businesses, customers, and potential customers that you can interact with in a variety of ways, from posts to private messages.

The New Review Format

One of the primary focuses of Google Plus Local is customer reviews; however, Google Plus Local reviews are more advanced than what you might be used to.  Fortunately for you, they also come with some great advantages.  Customers who leave reviews on your page must be logged in to their Google Plus accounts; this means there are no more anonymous reviews, which in turn means you are less likely to receive malicious or spam reviews.  You can also communicate with reviewers directly.

User Ratings

Additionally, reviewers will have the opportunity to rate your business more thoroughly and accurately, using the new Zagat scale (as opposed to the previous 5-star scale).  The Zagat scale asks that customers rate your business from 0 to 3, in a number of categories related to your business, in order to calculate an overall rating of 0 to 30.  This system is much more telling for potential customers, and much more revealing for businesses looking to improve.

What happens to your Google Places listing?

Google makes the process of switching over to Google Plus fast and simple, by allowing you to transfer your Google Places listing information over to your Google Plus Local account.

Take advantage of everything Google Plus has to offer your business by enlisting the help of competent professionals like us.  Just call, email, or leave a message.

The post New Google Plus Local – What Local Businesses Should Know appeared first on Ken Ivey.

How the New Google+ Local Changes will Affect your Business

New Google+ Local Page

Google has finally announced and implemented its highly anticipated switch from Google Places to Google+ Local and the implications for what this means for your business has dire consequences.  It is vital that you understand the changes and begin to take advantage of Google+ Local to boost your business before your competition does so.  Luckily, I have a few innovative strategies for you lined up here in this article.

Google Places to Google+ Local

Chances are if you’re reading this, you already have a Google Places Page for your business (if you don’t, you really need to go set one up right now).  What this switch has done is basically place a “Local” tab on the left hand side of user’s browsers which allows them to click and instantly see any restaurants and businesses in their immediate area.  Further, these pages are ranked in order of review scores with a special weight given to your friends and family’s ratings.

Now, with just one listing, your business will be found across Google searches, maps, mobile apps and Google+.  Plus, your customers can now review your establishment and recommend it much easier.

And this is such a vital switch because studies show that on average, 50% of all searches for businesses and restaurants are coming from mobile phones.  That means that you could potentially be missing out on half of your customers if you aren’t taking advantage of Google Plus Local.  And with the trend only continuing towards more and more people having tablets and androids, the percentages of mobile app searches are only going to rise in the next few years.

But perhaps the biggest feature here is that these Local pages will be indexed .  This means that users will be able to find them on regular Google searches as well, so your chances of being found greatly increase…if you are getting customer ratings that is.

So What Should You Do? 

As mentioned, get a Google+ Business Page if you don’t already have one.  Then, take advantage of the new page building features that Google is allowing with Local.

  • Post more pictures
  • Manage your profile with the new streamlined look and keep it lively
  • Host “hangouts” at a restaurant to boost attendance
  • Post more updates for increased interaction to stay fresh in customer’s minds
  • MOST IMPORTANTLY: GET REVIEWS

This last point is so vital because your business will now be found by digital word of mouth.  The more people are talking good about you, the better off your business will be.  Seems simple right?  But the implications are much greater: because of the indexing, your ratings will be out there for all to see for all time with the click of a button.

So, we’d suggest finding a unique and fun way to have your customers rate your business on Google+.  One place we’ve seen have great success offers a free drink on the top of every hour when people take out their phones and rate the restaurant; you can imagine what great ratings this garners!  Or perhaps a small discount for family members or friends who have rated your business.  Simply come in with your app showing that Local has recommended your business and receive 5% off.

The post How the New Google+ Local Changes will Affect your Business appeared first on Ken Ivey.

Facebook Timeline for Pages

Facebook is Changing and YOU Need to Know What to do to Make the Switch – Time Is Running Out and Facebook Will Migrate all Business Pages to the New Timelines Layout as of March 30th

You have a small window of time to get ahead of the pack and unveil your new Timelines page.

Check out these Recent Changes to Facebook Pages

    • NO DEFAULT LANDING PAGE / WELCOME TAB!!
    • NO MORE PHOTO STRIP
    • A new MASSIVE cover image spanning more then 800 pixels
    • Ability to PIN posts up to a week
    • New Navigation so fans can go back and view your page at any point in the past
    • Milestones to define your page’s great moments
    • Ability to Star engaging posts to span across your entire page
    • Hide or delete posts that are out of date or embarrassing
    • Daily snapshots of your pages insights
    • Newly designed and organized admin panel
    • Private messaging from fans
    • AND, Friend Activity Feed to add social proof to your page

Whether you like it or not, Facebook is changing. Some people aren’t big fans of the new Timelines layout. Love ‘em or hate ‘em, they’re here to stay. But with the proper know-how from our Timelines for Pages guide, you’ll be able to turn your business pages into an attractive and engaging place for all your fans and new users. You’ll actually be one of the few who are prepared.

Facebook is always evolving – it’s also continually growing with 850 million active users. As a business or marketer, you know you need to be up-to-date and be one of the first to make these changes or you’ll be left behind.

Eliminating the possiblilty to have a default landing tab has been a big blow to most people marketing on Facebook. It was THEE most important feature according to the experts. Not only have they been eliminated, but the new replacement cover image (among may other changes) are NOT allowed to be promotional. Meaning no “Click Like” or “Opt-in Below”.

Default landing pages were an excellent way to convert users into fans. Now, however, pages will have to rely on more visually captivating images – short, sharp ‘About’ blurbs – and engaging content. This, in addition to choosing to pay for Facebook Ads to drive traffic to their new 800+ pixel custom pages.

By Downloading My Free Timelines for Pages Guide You’ll be Able to Adapt Swiftly To These Changes

My Guide Covers…

    • How to Effectively Use the New Cover Image to Better Your Brand
    • Making Full Use of the About Section to Grab Users Attention
    • Apps: Which Ones to Show and How to Change Thumbnails
    • Pinning Posts for Maximum Exposure
    • Anchoring Posts that Matter
    • Milestones – their Significance and How to Use Them
    • Tips on Starring Posts to Strengthen Viewership
    • New timeline activity allows fans to search deep back into your page’s past
    • Snapshot of your pages Insights – lets you know what’s working and what’s not.
    • New Admin Panel Features and How to Get Things Done Faster
    • A In-Depth Look at the NEW Activity Log
    • A Friend Feed displaying what fans & friends are saying about your business.
    • And SO MUCH MORE….

Signup below and you can get ALL this information for FREE! I’ll send you an exclusive in-depth guide on using Facebook’s new features and making the switch to the new Timelines layout seamless.

If, after looking through the guide, you’re not comfortable doing it yourself or having someone in your company take care of all the new changes that you’ll need to implement, don’t worry, I can take care of the hard work for you. Simply enter your name and email address in the form below to get your free Timelines guide.

After you’ve had some time to go over the guide, I’ll have someone follow-up with you. If you want to do everything in-house, no problem. If you want me to take care of just one small aspect of your Facebook page – like say re-designing your new cover image, no problem. And if you want me to completely take over your entire Facebook marketing campaign, I can do that too.

No pressure – whatever you decide, you can keep the Timelines for Pages guide as my gift to you.

Just fill in your  email address below to get your hands on a copy.

Who Will Benefit From the Info in Our Timelines for Pages Guide?

Current Page Owners -If you own a Facebook Page and you’re unprepared for the new switch to Facebook Timelines OR, you want your NEW Facebook Page to have the maximum effectiveness it deserves to start getting noticed and getting new fans on Facebook. Business Owners -If you own a business and your presence on the Internet is either non-existant or out-of-date. Facebook’s change to the NEW timelines layout has leveled the playing field and now’s your chance to get started at the same spot as everyone else. New Page Owners -If you have been dying to get online for a while now and think this is the perfect time to start your Facebook page (you’re right! With the new Timelines, everyone is starting from ground zero). We’ll help set it up and give you the knowledge you need to continue on to Facebook stardom or we can take care of it all for you.

Timelines For Pages

So, According to Facebook’s S-1 filing, there were more than 37 million pages with 10 or more Likes as of Dec. 31, 2011. With the new Timelines design and buzz around the world, that number is sure to grow. The new design has caught a lot of attention and companies that resisted Facebook realize that’s no longer an option! Lucky for you, this whole new roll-out of Facebook’s Timelines has created a very interesting situation. Everyone, and I do mean everyone, is starting out on the same even playing field– ground zero. No one knows any more than you will once you’ve read this guide. Facebook’s platform as a marketing tool is still so brand new that even professional marketing teams have to test, try, analyze, tweak and repeat. Now is your chance to start at the same starting line as the other 37 million+ page owners and capture your users attention, get their Like, and turn fans into happy, loyal customers.

“Quit Scrolling Through The Internet Looking For Answers When They’re All Right Here…And at One Ridiculously Low Price -FREE!”

Think about it. Your Facebook page has the potential to bring in tons of happy, loyal customers. They come and buy from you because they know you – They Liked you on Facebook. They see your presence among that of their freinds everyday. You give them value, they give you their attention.

Face it… Marketing isn’t easy. But Marketing on Facebook is easy. It’s the same kind of marketing you do everyday. You market yourself everytime you interact with someone. And that’s what marketing is on Facebook. You create relationships, share your stories with one another, and always offer a helping hand.

The information in this exclusive guide details how your business can benefit from your relationships.

You could find heaps of information on Facebook out there, but due to the new Timelines change it is likely that many are out-date. And some of this out-of-date information can be as pricey as $197 or more.

Do yourself a favor and just get it all at no charge right here.

To Your Facebook Success!
Ken Ivey signature

P.S. Stop wasting time, grab your free Timelines for Pages guide and start implementing the changes today! 

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Jingle All the Way: Serendipity Happens

jingleallthewayWay back before Arnold was Governor of California, he starred in a Christmas caper called “Jingle All the Way.” As workaholic Howard Langston, Arnie races all over town on Christmas Eve, in search of the blockbuster toy “Turbo Man,” which he promised his wife he’d pick up months before. Since it’s the only present on their son’s Christmas list, the need is dire.

In his quest to find the perfect toy, Howard fends off advances from a psycho mailman, a vengeful cop, and his neighbor who’s bent on moving in on Howard’s wife, usurping his role as husband and father.

After hours of careening from store to store, Howard finds himself in the town’s annual holiday parade, dressed up as – you guessed it! – Turbo Man. All ends well when his wife and son realize his heart is in the right place. Don’t you just love happy endings?

You may think there’s no lesson here for a business owner, but there are plenty. We could talk about work-life balance, or the importance of keeping your commitments, but the main one to highlight is the role that serendipity plays in business.

Many successful business owners will tell you that the second they became crystal clear on their objectives, things just seemed to fall into place for them. Sure, they faced some obstacles along the way, but somehow the person they needed to meet or the book they needed to read or the lesson they needed to learn fell into their path.

Preparation is a great thing, and it’s necessary for day-to-day success. It’s what gets us through the tough, repetitive and sometimes boring stuff. But often the big leaps forward in our business occur because of some force stronger than us that’s at work in the universe.

Consider this quote from renowned poet Ralph Waldo Emerson: “Once you make a decision, the universe conspires to make it happen.” Even if you aren’t the “woo-woo” type, it can pay to be open to seemingly miraculous coincidences and occurrences.

Some people consider these types of coincidences to be signs that you’re moving on the right path. But whether you believe in the “great divine” or not, smart business owners will take advantage of any opportunities, regardless of source. And the more clear you are on your end goal, the more you’ll be able to recognize these opportunities.

The post Jingle All the Way: Serendipity Happens appeared first on Ken Ivey.

How the Grinch Stole Christmas: ?There’s Someone for Everyone

Dr.-Seuss-How-The-Grinch-Stole-ChristmasIf you haven’t seen the original animated Grinch movie from 1966, you’ve likely seen the Jim Carrey version from 2000. But if you missed that one, too, here’s the recap: Green Grinch hates Christmas and hates the Whos, the sweet and lovable inhabitants of Whoville, who adore the holiday – but who have lost sight of the true meaning. So Grinch, accompanied by his long-suffering canine companion, Max, steals all their presents and decorations so he can exact his revenge.

The twist: Aided by pure-of-heart and diminutive Cindy Lou Who, the Whos celebrate the Christmas spirit, even without the wrappings, and the Grinch’s frozen heart melts. And in the Carrey version, he also finds true love with the sexiest Who of all, played by Christine Baranski.

It’s the updated version that brings us our lesson for today, and the lesson is this: There’s really someone for everyone. If a grumpy, stinky, pants-less Grinch can capture the heart of the nubile Martha May Whovier, then out there, somewhere, there’s a customer base for you.

Go online and you can find plenty of proof of this belief. There are people selling gun-shaped soap, frozen yogurt for dogs, and Bertie Bott’s Every-Flavor Beans. If they can make it, you can, too. Take these tips from the Grinch:

  • Be absolutely clear on who you are. Don’t waffle. If you’re strange, revel in your strangeness. The more clearly you reveal yourself, the more easily you’ll appeal to your “tribe,” as Seth Godin calls it.
  • Don’t apologize for who you are. If you’re a gun-toting survivalist, so be it. If you are a tattooed, be-ringed 60-something, go with it. Your customers don’t want someone who is embarrassed; they want to be led by someone who’s confident and embraces their different-ness.
  • Come down from the mountain. It’s not until the Grinch leaves his hermit-like cave at the top of Mt. Crumpet and emerges into the “real world” that he finds acceptance and love. You need to be where the people are.
  • File down your rough edges. “Authenticity” can be an excuse for bad behavior. There’s a difference between being transparent and honest, and being downright unpleasant and rude. Even at the end of the movie, the Grinch softens a bit – without losing his Grinch-ness.

The post How the Grinch Stole Christmas: ?There’s Someone for Everyone appeared first on Ken Ivey.

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Client Love

"As a small business owner, I knew how critical visibility on the web was, but didn't know where to start. Ken Ivey at MidTN Technology worked with me to upgrade my website... and taught me many ways I could get my business noticed on the internet - that I didn't know existed. I fully recommend MidTN Technology for not only the expertise, but also for the personal service and professionalism."

Kathy Fix, President, Staging Dreams, Murfreesboro, TN