Archive for the ‘Online Marketing’ Category

How to Stop the Google Phone Calls

Why is Google calling my business non-stop?  Who’s REALLY behind the calls?  HOW CAN I MAKE THIS STOP??????

I get asked this all of the time, so I go behind the scenes to reveal:

  • who’s really calling
  • why (and how) they target you
  • how to make it stop.  (well, most of it)

Follow along and learn how to kill the calls – and optimize your online presence at the same time!

The post How to Stop the Google Phone Calls appeared first on Ken Ivey.

How NOT to Market Your Business

OWN your marketing – or suffer when they pull the plug.  (I’m only posting this because lately I’ve had a lot of people asking about this).

Again, I’m only speculating here – but it sure looks like they shut him down. :(

The post How NOT to Market Your Business appeared first on Ken Ivey.

Google update

I rarely post on SEO stuff (because it changes almost daily) but this is kind of an important update for my friends who are business owners or otherwise depend on the Web for new clients or sales.

The post Google update appeared first on Ken Ivey.

Google Analytics Summit – Marketers Want More Data

Google Analytics

As a marketer (and we all are) more information is better.  Google’s event will have folks from all over the country getting together to plan how to get more – and better – information from our shopping habits.

As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join us in the Bay Area for our annual summit this week. We are constantly working to improve our products based on feedback from our most dedicated users and this event lets us hear directly from our community. We wanted to share an overview of some of the tools and features we’ll discuss at the 2014 summit so that even if you aren’t able to attend, you can about hear what’s next. Enhanced Ecommerce  – Google Analytics Ecommerce data traditionally focused on details about the purchase – transaction details, product details, and others. But, marketers today want to understand the entire customer journey.

Credits: Google Analytics Summit 2014: What’s Next And On The Horizon For Analytics

Do you watch your analytics?  Do you think Google collects too much information already, or should they track more?

Share your thoughts in the comments below!
 

Google Authorship Purposely Limited

You know those cool author pictures you sometimes see in Google’s search results?  They may be slowly going away, in a move Google’s Matt Cutts says will increase the quality of search results.  Authorship – Googles way to attribute something you write online to your profile, has been found to increase the likelihood of getting clicks in search results pages, and that’s why you’ll often see multiple pictures on the first page for a popular search term – everybody wants the click.

authorship rich snippet

At this time, the SEO geeks haven’t determined exactly why people are getting cut, but it’s suspected that quality and authority of the website plays an important role.   We’ll keep our eye on this.  In the meantime, learn more at:

http://www.virante.org/blog/2013/12/19/authorshippocalypse-google-authorship-penguin-finally-appeared/

Measuring ROI for Attorney Marketing

I’m sure that as a business owner you sometimes wonder if your marketing is working.   There are lots of articles you can read on the subject – just Google the following term:

Measuring Attorney Marketing ROI

So, if you browse a bit you’ll find plenty of articles that show you how to tell if your marketing folks are doing a good job.  A good measure of success is how often you get leads – you know, how often your phone rings or you receive a web inquiry.

Here’s another fun way that I know my client’s marketing is working – after I rank a client in the search engines for a very competitive term, I start getting phone calls like this from my competitors wanting to “borrow” my client’s popularity…

Attorney Marketing


“Hi, this is John Anderson with BEEP, and we’re the attorney-focused web marketing group.  And, the reason I’m calling is I’m seeking relevant links for my attorney clients so I was hoping if you could possibly do relevant links exchange, uh, since we’re only focused on the attorneys and law firms of our marketing so and I hope you understand the link building which helps us to drive traffic and all that. So if you are open to this arrangement you can reach me at BEEP and you have a great day, bye.”

I’m pretty sure if they really knew that I do this professionally  (attorney marketing ) they wouldn’t have left the message – but it’s comforting to be unknowingly promoted by the competition, LOL!

Listen, marketing is something EVERY business owner needs to do to stay successful.  If you have the time, then learn all you can about making your business easy to find for your clients, and take action – even if it isn’t perfect. If you need help promoting YOUR organization, you can reach me here.

Have a great day – Ken

The post Measuring ROI for Attorney Marketing appeared first on Ken Ivey.

Google Rolling Out New Interface For Places

If you have any questions just let me know.  Please comment below!

The post Google Rolling Out New Interface For Places appeared first on Ken Ivey.

How to Set Up a Google Plus Local Review in 5 Easy Steps

UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.

Google Plus

Worried about the sudden changes Google has made to Google Places?  Wondering how the new Google Plus Local format will affect those all-important business reviews?  Well, you can relax.  Google Plus Local is actually a great change – and one that will enable customers to leave even more comprehensive, detailed, and accurate reviews than before.  What’s more is that Google has made the whole process super simple, even for those completely unfamiliar with the Google Plus user interface.  Want the details?  Here are instructions for how to set up a Google Plus Local review in five easy steps:

Create a Google Plus account.  You must have your own Google Plus account in order to leave reviews.  However, you can now leave reviews from either a personal Google Plus profile or a business Google Plus page account.

Visit the Google Plus Local page of the business you want to review.  This is simple: log in to your Google Plus account and search the left hand side of the screen for a vertical tab menu.  See the “Local” tab?  Click on that to access the Google Plus Local search.  Once you are on the appropriate page, you click on the “Write a Review” button in the upper right hand corner of the screen.

Rate the business.  The new Google Plus Local rating system – called the Zagat scale – will ask that you rate the business from 0 to 3 on a number of different aspects related to the particular business you are reviewing (food and service categories when grading restaurants, for example).  The numbers you enter are then calculated according to the Zagat scale formula in order to deliver an overall rating of 0 to 30.  This score is also broken down into specific categories so that page visitors can accurately assess different aspects of the business – including its strengths and weaknesses.

Write a review.  Underneath the Zagat scale rating section is a text box in which you can write your business review.  Take your time and be sure to provide plenty of detail, as well as specific tips and suggestions you would recommend potential customers follow when dealing with the business.  Also, be sure to go over your review once you’ve finished it, in order to add any missed information and edit mistakes.

Publish your review.  Once you are sure that you have rated and reviewed the business to your satisfaction, it is time to publish the review.  Click on the “Publish” button underneath the review text box to publish it to the business’ Google Plus Local page.  The review will be listed under your profile, and anyone who sees the review, including the business itself, will be able to check out your profile page.

Take advantage of everything Google+ Local has to offer! Visit http://kenivey.com for details.

The post How to Set Up a Google Plus Local Review in 5 Easy Steps appeared first on Ken Ivey.

The 5 Most Asked Questions about Google Places

UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.

Google Places Business Listing

Lately, there is a lot of talk about Google Places – Google’s newest web offering that seems to be revolutionizing the way businesses reach customers and market online.  If you are responsible for marketing for a business, then you simply cannot afford to miss out on all the talk.  That is because Google Places can be one of the most powerful tools you have when it comes to establishing a strong business presence on the Internet.  Interested in knowing more, but not even sure where to start?  Check out these five most asked questions about Google Places:

How does Google Places help people find my business?  Google is the number one search engine in the entire world-wide web, encompassing a network of web-based applications (like Google Earth, Google Maps, Google Voice, and Google Directory Search) and other partner websites.  When you set up your Google Places listing, your business becomes a part of that network.  That means that any time someone uses Google to search for either your specific business name/location, or even for a business category related to yours in your area, your business listing is likely to appear in the return results across the entire Google network.

How can I make the most of my Google Places listing?  First of all, make sure that it has a score of 100 percent (based partly on completeness).  Also, upload as many photos/videos as Google will allow, encourage customers to post reviews, and employ search engine optimization (SEO) strategies when writing your Places page content.

How do I get a Google Places listing?  Start by creating a (free!) Google account.  Then visit the Google Places homepage and click on the “add business” option to claim your business location.  Once you have submitted all of your information, you will have to verify your business by providing a valid telephone number or document, and then wait for Google to publish your listing.

What will it cost to use Google Places?  Google Places listings, and every feature that comes with your Google Places pages, are absolutely free.

Is it possible to advertise my Google Places page on Google?  Yes, Google has made it simple and easy to advertise for Google Places using Google Adwords Express.  Access Adwords Express through your Google Places account page.

Take advantage of everything Google+ Local has to offer! Visit http://kenivey.com for details.

The post The 5 Most Asked Questions about Google Places appeared first on Ken Ivey.

Why Having Your Business on Google Places is So Important

UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.

Yellow Pages Dead

Does your business have a Google Places listing?  If you answered “no,” then you need to get on the task of setting up your Google Places listing, and right now.  There are a number of very compelling reasons to include Google Places as an integral part of your business marketing plan.  If you need some convincing, then you should look over this list of reasons for why having your business on Google Places is so important:

The Yellow Pages is obsolete.  Studies show that 97 percent of all consumers use the Internet to search for and choose local businesses.  Most of those people haven’t touched a Yellow Pages book for years.  Look at it this way: if 97 percent of your potential customers are searching the web for businesses just like yours and you are not there, you are missing out – plain and simple.

Your Places listing will work for you, even when you are sleeping.  The Internet never sleeps, and your page is always accessible to potential customers, even long after you shut-down your shop.  You can even link your Google Places page to your website, so that customers can make transactions while you catch your Z’s.

Branding.  Google Places is especially effective when it comes to your business branding (which, in today’s market, is essential to your business’ success).  By uploading photos and videos, and customizing your content to speak for your unique niche, you can go a long way in strengthening your brand.

Reaching your target market.  You can create content for your Google Places listing that speaks specifically to your target market, and then count on the Google search engine to deliver targeted traffic straight to your virtual-reality door.  There are very few types of advertising that enable you to reach exactly who you want to by means that are within your control, and Google Places is one of them.

Google Places is free advertising.  Regardless of how successful your business is, you have a business budget . . . and you simply cannot argue that many of your business choices come down to the bottom line.  Unless you have a limitless marketing budget (and who does?!), you need all the free help you can get.  It just doesn’t make any sense not to take advantage of such a powerful marketing tool when it won’t cost you a single cent to get involved.

Take advantage of everything Google+ Local has to offer! Visit http://kenivey.com for details.

The post Why Having Your Business on Google Places is So Important appeared first on Ken Ivey.

Page 1 of 41234»

Client Love

"As a small business owner, I knew how critical visibility on the web was, but didn't know where to start. Ken Ivey at MidTN Technology worked with me to upgrade my website... and taught me many ways I could get my business noticed on the internet - that I didn't know existed. I fully recommend MidTN Technology for not only the expertise, but also for the personal service and professionalism."

Kathy Fix, President, Staging Dreams, Murfreesboro, TN