Archive for October, 2012

What You Should Do if You Have a Duplicate Places Listing

UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.

Duplicate Listing

If you have a business, then you should also have a Google Places listing.  Google Places is not only an effective and free way to market your business online, but it is also a very powerful tool for attracting new customers and gaining the loyalty of those you already have.  However, you only want one Google Places listing.  More than one is too much of a good thing, and can actually detract from your Google search engine potency.  What should you do if you have a duplicate places listing?  Read on to learn about how to remedy this problem:

Multiple Google Places listings for the same business location in Google Maps search results.  If this applies to you, then you may follow a few steps to fix the situation.  First of all, make sure that you have already claimed a valid business location listing from Google Places.  If you have, check to make sure that you have no more than one active listing for that business in your Google Places account; remove the duplicate listing(s) using the method described below.  Lastly, go to the Places page of every duplicate listing, click on the problem reporting link, and report the duplicate pages.  Google will investigate the problem and make any necessary corrections.

Multiple listings for the same business location in a Google Places account.  This situation is very simply remedied by going to your Google Places account page and choosing the listing you want to keep (do this only after viewing all of the Places pages to pick the one that is most complete), making sure the status of your chosen listing is set to “active,” and then deleting the duplicate listings using the “remove this listing” option.  Keep in mind that it may take weeks for these changes to be reflected in Google search results.

Multiple Google Places accounts for the same business location.  Choose the listing you prefer to keep, after viewing all of the listings to determine which is most complete.  Then delete all duplicate listings from all other accounts (to keep any more than one listing for the same business – even if those listings are in different accounts – is a violation of Google policy) using the method outlined above.

Take advantage of everything Google+ Local has to offer! Visit http://kenivey.com for details.

The post What You Should Do if You Have a Duplicate Places Listing appeared first on Ken Ivey.

What You Should Do if You Have a Duplicate Places Listing

[box color=”blue-vibrant” type=”square” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Duplicate Listing

If you have a business, then you should also have a Google Places listing.  Google Places is not only an effective and free way to market your business online, but it is also a very powerful tool for attracting new customers and gaining the loyalty of those you already have.  However, you only want one Google Places listing.  More than one is too much of a good thing, and can actually detract from your Google search engine potency.  What should you do if you have a duplicate places listing?  Read on to learn about how to remedy this problem:

Multiple Google Places listings for the same business location in Google Maps search results.  If this applies to you, then you may follow a few steps to fix the situation.  First of all, make sure that you have already claimed a valid business location listing from Google Places.  If you have, check to make sure that you have no more than one active listing for that business in your Google Places account; remove the duplicate listing(s) using the method described below.  Lastly, go to the Places page of every duplicate listing, click on the problem reporting link, and report the duplicate pages.  Google will investigate the problem and make any necessary corrections.

Multiple listings for the same business location in a Google Places account.  This situation is very simply remedied by going to your Google Places account page and choosing the listing you want to keep (do this only after viewing all of the Places pages to pick the one that is most complete), making sure the status of your chosen listing is set to “active,” and then deleting the duplicate listings using the “remove this listing” option.  Keep in mind that it may take weeks for these changes to be reflected in Google search results.

Multiple Google Places accounts for the same business location.  Choose the listing you prefer to keep, after viewing all of the listings to determine which is most complete.  Then delete all duplicate listings from all other accounts (to keep any more than one listing for the same business – even if those listings are in different accounts – is a violation of Google policy) using the method outlined above.

Take advantage of everything Google+ Local has to offer! Visit https://kenivey.com for details.

The post What You Should Do if You Have a Duplicate Places Listing appeared first on Ken Ivey.

5 Easy Steps to Keep Your Google Places Listing SEO Optimized

[box color=”blue-mute” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

SEO

Your Google Places listing can be one of the most powerful web marketing tools available – second only to your website.  However, it is not enough just to have a listing.  You also want your Places page to appear as high on search engine results lists as possible.  For that to happen, you must be conscientious of your page’s search engine optimization (SEO).  Fortunately, you don’t have to be an Internet marketing genius to optimize your Places page.  Here are five easy steps to keep your Google Places listing SEO optimized:

Follow the rules.  As you probably know by now, Google is well known for taking serious measures to weed out things like spam, irrelevant content, and erroneous websites when determining its rankings.  Google Places is no exception.  When you create your Google Places listing, make sure you read up on Google’s content guidelines before you publish anything.  Breaking these rules means Google won’t take your page seriously when ranking it . . . and might not even let you play at all.

Third-party business directories.  Make sure you also list your business in other free online business directories, including Bing, Yelp, and Yahoo.  You can link your business directory listings to your Google Places listing to improve your page’s SEO.

Categories.  Google Places allows you to choose multiple categories for your listing.  However, it is advisable that you are picky about which categories you choose, for the sake of not appearing spammy to search engine spiders.  Instead, choose a couple of strong, concise categories for your business and stick to those.

Keywords.  You have the opportunity to dramatically boost your listing’s SEO by including strong, key-word rich content in your business description.  Make sure you do plenty of keyword research to find good, relevant keywords that have a strong web presence and that speak to your target audience.  Also, don’t make the mistake of stuffing your content with superfluous keywords.  When it comes to search engine rankings, your content should flow naturally and smoothly, and should ALWAYS make sense.

Your Places page images and videos.  You should upload as many images and videos to your Google Places listing as allowed.  Also, remember that search engine spiders cannot read images; therefore, you must tag your images with appropriate keyword phrases if you want them to count toward your search engine ranking.

Take advantage of everything Google+ Local has to offer! Visit https://kenivey.com for details.

The post 5 Easy Steps to Keep Your Google Places Listing SEO Optimized appeared first on Ken Ivey.

5 Easy Steps to Keep Your Google Places Listing SEO Optimized

UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.

SEO

Your Google Places listing can be one of the most powerful web marketing tools available – second only to your website.  However, it is not enough just to have a listing.  You also want your Places page to appear as high on search engine results lists as possible.  For that to happen, you must be conscientious of your page’s search engine optimization (SEO).  Fortunately, you don’t have to be an Internet marketing genius to optimize your Places page.  Here are five easy steps to keep your Google Places listing SEO optimized:

Follow the rules.  As you probably know by now, Google is well known for taking serious measures to weed out things like spam, irrelevant content, and erroneous websites when determining its rankings.  Google Places is no exception.  When you create your Google Places listing, make sure you read up on Google’s content guidelines before you publish anything.  Breaking these rules means Google won’t take your page seriously when ranking it . . . and might not even let you play at all.

Third-party business directories.  Make sure you also list your business in other free online business directories, including Bing, Yelp, and Yahoo.  You can link your business directory listings to your Google Places listing to improve your page’s SEO.

Categories.  Google Places allows you to choose multiple categories for your listing.  However, it is advisable that you are picky about which categories you choose, for the sake of not appearing spammy to search engine spiders.  Instead, choose a couple of strong, concise categories for your business and stick to those.

Keywords.  You have the opportunity to dramatically boost your listing’s SEO by including strong, key-word rich content in your business description.  Make sure you do plenty of keyword research to find good, relevant keywords that have a strong web presence and that speak to your target audience.  Also, don’t make the mistake of stuffing your content with superfluous keywords.  When it comes to search engine rankings, your content should flow naturally and smoothly, and should ALWAYS make sense.

Your Places page images and videos.  You should upload as many images and videos to your Google Places listing as allowed.  Also, remember that search engine spiders cannot read images; therefore, you must tag your images with appropriate keyword phrases if you want them to count toward your search engine ranking.

Take advantage of everything Google+ Local has to offer! Visit http://kenivey.com for details.

The post 5 Easy Steps to Keep Your Google Places Listing SEO Optimized appeared first on Ken Ivey.

Google Places Paid Advertising

UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.

Google Ads

As you may or may not know, a Google Places listing is almost essential to your business’ overall Internet marketing success.  Over 97 percent of all consumers use search engines like Google to find local businesses; therefore a Google Places listing can go a long way in helping you establish the strong web presence that is so important to businesses in this age of technology.  Google Places is a relatively new interface, and many businesses are still figuring out how to use it to its optimal advantage.  In addition to having a strong Google Places listing, you may also use Google paid advertising to increase its effectiveness.  Want to know more?  Here is a guide to Google Places paid advertising:

Google Adwords Express.  Google launched Google Adwords Express as a paid advertising solution designed specifically for Google Places listings.  Although many large, national and international companies have been using Google Adwords for years as a powerful marketing tool, Google Adwords Express makes it easier for small local businesses to advertise to their target market – which is precisely what makes it ideal for Google Places listings.

How to use Adwords Express.  You can access Google Adwords Express directly from your Google Places listing.  The Adwords Express interface makes it super easy for you to submit an ad and have it running in under five minutes!  Simply fill out some basic information about your business that you want in your ad and Google will do the rest.

What you get with a paid Adwords Express ad?  In addition to your business advertisement, which will show up to the left side of Google search engine results and on related partner websites, you will also get a distinctive blue pin place marker on Google Maps, to show people exactly where your business location is.

Who will your ads reach?  Your Google Adwords Express ads will reach local customers who conduct a search for anything related to your business.  For example, if you are an Italian restaurant in New York City, people who search for “Italian restaurant New York City,” “Italian food New York City,” and “restaurants New York City” will be put face-to-face with your business advertisement.  Additionally, people in New York City who simply search for “Italian restaurants” will be shown your ad.  This includes people accessing the web through their smart phones.

How much do Adwords Express ads cost?  This is up to you.  Google will provide you with an estimation of how many clicks to your site you will get with your ad, and will only charge you for clicks.  From there, you can set your budget, and Google will advertise within your specified budget.

Take advantage of everything Google+ Local has to offer! Visit http://kenivey.com for details.

The post Google Places Paid Advertising appeared first on Ken Ivey.

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