Archive for December, 2013

Measuring ROI for Attorney Marketing

I’m sure that as a business owner you sometimes wonder if your marketing is working.   There are lots of articles you can read on the subject – just Google the following term:

Measuring Attorney Marketing ROI

So, if you browse a bit you’ll find plenty of articles that show you how to tell if your marketing folks are doing a good job.  A good measure of success is how often you get leads – you know, how often your phone rings or you receive a web inquiry.

Here’s another fun way that I know my client’s marketing is working – after I rank a client in the search engines for a very competitive term, I start getting phone calls like this from my competitors wanting to “borrow” my client’s popularity…

Attorney Marketing


“Hi, this is John Anderson with BEEP, and we’re the attorney-focused web marketing group.  And, the reason I’m calling is I’m seeking relevant links for my attorney clients so I was hoping if you could possibly do relevant links exchange, uh, since we’re only focused on the attorneys and law firms of our marketing so and I hope you understand the link building which helps us to drive traffic and all that. So if you are open to this arrangement you can reach me at BEEP and you have a great day, bye.”

I’m pretty sure if they really knew that I do this professionally  (attorney marketing ) they wouldn’t have left the message – but it’s comforting to be unknowingly promoted by the competition, LOL!

Listen, marketing is something EVERY business owner needs to do to stay successful.  If you have the time, then learn all you can about making your business easy to find for your clients, and take action – even if it isn’t perfect. If you need help promoting YOUR organization, you can reach me here.

Have a great day – Ken

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