Here’s a snippet on Web Video, and my thoughts.
Marketing gold could be found in Web video – USATODAY.com
By David Lieberman, USA TODAY
NEW YORK — You don’t need a pan and a stream in California to join the next gold rush. A video camera, computer and high-speed Internet connection will do.
The article’s first few sentences are where the real gold is. Beyond this, the article abruptly shifts to network advertising on video.
In my opinion, the ads on web video (interruption marketing) are what kills it’s effectiveness. Video is used most effectively when it builds relationship with the audience.
I don’t think the networks will ever get it.
