We run across this all too often. Someone decides to get ‘serious’ about marketing their website, desiring to give up their #629 ranking in Google for greener pastures – especially since the sleazeball in their SPAM email promises to get them to the top of the Search Engines. Unfortunately, they don’t say which search engine, or for what keyword phrase.
Typically, the victim ends up on the first page of GOOBER with a keyphrase so irrelevant that it doesn’t get 10 searches WORLDWIDE in a month.